Write for the 'google eye' as well as the 'human eye' (Search Engine Optimisation)
Search for something on google now - within less than a second there will be potentially 44 million results matching your search. It is mind blowing just
how fast a search engine works! How do you get your business to the top of that pile?
Once you have clearly identified your target customer, their needs, requirements and geography and written your content aimed at them, re-write it
making sure you have considered the 'google eye' as well as the 'human eye'.
Name your pages and titles with search engines and social media sharing in mind. Give some thought to your page description that gets shared, rather
than hoping the right information gets used.
Get a good sitemap page and register it with the top search engines to encourage their bots to rate your site highly.